Jim Collins’ Good to Great research is arguably one of the most well-known business improvement concepts in the world. The book was released in 2001 after four years of academic research. In all that time only 11 companies qualified as being great and the research documented the common attributes.

HR Coach has taken the step of aligning what they do every day with this research to give businesses an avenue to become great. So much of what Collins discovered involved aligning the right people with the right strategy and focusing on opportunity. The HR Coach Research Institute, along with its suppliers and Network members, work to build these links within businesses every day.

As an accredited HR Coach member, ChoiceOne facilitates the STAR Workplace Program to identify the current state of organisations and their employees. By measuring staff and employer engagement, it allows managers to set relevant priorities, action plans and strategies to achieve the organisations goals. More importantly, it engages and aligns employees with the strategic vision and future direction of the organisation.

So how can you move your organisation from good to great?

Have a look at your company vision and ask yourself these questions

•Is it clear?
•Are your staff engaged and aligned?
•Are you measuring your staff and employer engagement?

If these answers remain unclear, remember the old saying… if you don’t measure, then you can’t manage.

To find out more about how ChoiceOne’s HR Coaches can help organisations move from good to great, please call Simone on (08) 9215 3888 or

“Thanks so much Sarah. The whole experience working with you has been fabulous. I can’t recommend you highly enough to anyone looking for a recruiter.”

Lara Steel

Manager, Headspace Fremantle

“The support that we (Youth Focus) get from Kerry (as a Recruiter) is remarkable. She has been very resourceful and prompt whenever we have needed help. We couldn’t possibly find ourselves a safer pair of hands.”

Hank Mishra

HR Generalist - Youth Focus WA

“Kerry showed a keen understanding of the skills and background of the ideal candidate to match them to the needs and culture
of the firm. I would not hesitate to use Kerry for future placements”

Fran Hogan

Practice Manager, Taylor Smart Lawyers & Notaries

“I just wanted to thank you again for the prompt and professional service that you offered me. I have found your ability to communicate efficiently and effectively a breath of fresh air when dealing with recruiter, so thanks again.”

Ben Haning


“ChoiceOne has been such a massive help with my move to Australia. I had been looking for a Radiography job with no luck for 2 months. As soon as I got in contact with Charlotte I had regular phone calls with updates about jobs availability. In no time at all I had the job I wanted plus extra locum work while I waited for my permanent job to start. Charlotte was so productive and helpful with any queries I had too.  I would highly recommend ChoiceOne and thank them for all their help.”

Rebecca James


Brett, thank you again so much for all your help and guidance during my recent job interviews. I am extremely grateful that you remained neutral and that you were so willing to give me unbiased advice during the process. I will certainly recommend you to all my friends and colleagues and I hope to be in a position one day to acquire staff via your firm.

I look forward to working with you in the future.


Radiographer (NSW)